The DM funnel system behind $97M+ in revenue for 4,000+ businesses—including Jenna Kutcher, Amy Porterfield, and Russell Brunson—now available as a done-with-you installation. Turn the Instagram content you're already creating into daily leads and sales. Automatically.
School of Bots has been in Instagram automation since before most people knew what a DM funnel was. Since 2016, we've processed over 400 million messages and $100M+ in client sales. Here's the pattern we see in every business that comes to us.
Tons of content, tons of traffic—but people aren't converting into leads at the rate they should. The DMs are there, but there's no funnel to capture them. Email list growth is slow. Lead quality is inconsistent.
Leads are coming in, but they're not converting. Follow-up is manual. Qualification is inconsistent. Sales teams are spending time on leads who aren't ready or aren't right.
Systems are working and leads are converting—but the team can't keep up. Operations break down under the volume. The next phase is delegation, automation, and scale.
The critical insight: You cannot solve a Stage 2 problem (low sales) with a Stage 1 solution (more content). You have to build the system that moves people through all three stages—predictively, using data. That's exactly what this program does. Not guesswork. Not isolated KPIs. A scientific, reverse-engineerable process built on 400 million data points.
This isn't a course from someone who got good at Instagram last year. It's a decade of data, refined into a 5-week installation process.
The coaches you're already following and buying from have already implemented this system. Quietly. Here's what it's produced.
In revenue generated from a single DM funnel campaign. Plus 70,000+ new email subscribers from organic Instagram content.
Increase in leads in the first 90 days. Over $725,000 in additional revenue—plus 140,000 new followers in the same period.
Followers reached after joining (from 700K). Grew 200,000 new followers in month two of working together.
On average, clients in this program 3× their Instagram sales within 6 weeks of activating their first DM funnel, and automate 95% of their Direct Messages. Average monthly qualified leads: 5,000–15,000+ from existing content.
Ready to Build the System?
A 5-week done-with-you installation program that takes your existing Instagram presence and turns it into a fully automated, revenue-generating DM funnel system. Not a course you watch and hope to implement someday—a live, hands-on installation with our elite team working directly in your business.
We reverse-engineer your revenue goal using data from hundreds of millions of messages and thousands of campaigns. You'll know exactly what traffic you need, what KPIs to target at every funnel stage, and what results to expect before we build a single thing. Then we map your 30-day content plan to generate that traffic. No guessing. No isolated metrics.
Our elite tech team builds the technical foundation of your revenue-generating funnel. The same team serving our $180,000/year clients installs your ManyChat sequences, integrations, and conversion flows. Your funnel copy is written using our proven frameworks, built specifically for your offer and audience.
Your first DM funnel goes live. We review all incoming data in real time against your projections, make optimization adjustments, and confirm conversions are tracking correctly. Most clients see automated sales within the first 24–72 hours of activation.
Once your revenue funnel is running, we build your lead generation funnel—the engine that 10× the volume of qualified leads entering your ecosystem. We identify your highest-leverage lead generation opportunity and build a funnel that drives thousands of new qualified leads into your email list every month.
We map your complete Instagram system: how your content, your DM funnels, and your backend offers all connect. We identify your next leverage opportunities, audit performance against projections, and hand you a growth roadmap for the next 90 days. You leave with a running system and a clear plan to scale it.
Core program components included for all buyers.
One per week covering strategy, tech, copy, lead generation, and scaling. Watch on your schedule. No live sessions required.
Monday–Friday, 8am–5pm EST. The same tech team serving $180,000/year clients—3 to 5 years trained in our proprietary frameworks. Custom Loom videos or direct account access.
Our Head of Strategy reviews your weekly performance reports, provides feedback on strategy and copy, and is available for up to one 15-minute call per week.
Instant-installation templates built on our highest-converting frameworks. No starting from scratch. Customize and deploy.
AI tools generate the assets and copy components you need for each module. Less work from you. Faster implementation.
Your entire team goes through the training with you. Marketing manager, VA, operations lead—whoever executes this system learns it alongside you.
Get leads and sales within 24 hours—before your full funnel is even built.
A special training from co-founder Natasha Willis plus a 1-click ManyChat installation template that gets you leads and sales within 24 hours—before your full funnel is built. One client, Vivian, used this exact template and generated 9,000 leads in 24 hours. You'll have access to this the moment you enroll.
The exact framework for converting a single Instagram Story into an automated revenue flow. Includes a 1-step automation or optional 3-step sequence for amplified results. Use this while your main funnels are being built. Most clients see sales from this in their first week.
Only available when you pay in full at $3,997. Not available on the payment plan.
A complete technical review of your existing ManyChat setup—normally reserved exclusively for our $195,000/year clients. Written report and specific optimization recommendations delivered within 7 days.
A complete teardown of every funnel we ran for Jenna Kutcher—$2M+ in revenue, 70,000+ new email subscribers. The exact structure, triggers, and copy that made it work—and how to replicate it for your business.
30 of our highest-performing chat funnels in one swipe file. Complete with exact results, triggers, and strategies. These are nearly impossible to reverse-engineer on your own. Now they're yours with lifetime access.
Everything included in your enrollment—with stated values.
Pay in Full — Save $294 + unlock $5,000 in exclusive bonuses
Start immediately. 60-day money-back guarantee.
Or spread your investment over 3 months:
$4,197 total · payment plan option
Our average client 3× their Instagram sales within 6 weeks of activating their first DM funnel. Here's what that looks like.
Compare to the alternative: a DM funnel agency costs $5,000–$20,000 per month. They build the system, they own the system, and when you stop paying, you start over from zero. Here, you build it with us—you own it forever, your team learns the skill set, and it compounds for years. For $3,997, you get the same team running $180,000/year accounts installed in your business in 5 weeks, with you in full control afterward. This is not a cost. It's a leverage point.
Answered directly.
Here's the math. If you're currently making $5,000/month from Instagram, tripling that is $15,000/month—$10,000 more per month from the same platform you're already on. You'd cover the investment in 12 days. Compare that to a DM funnel agency: $5,000–$20,000 per month, they own the system, and when you stop paying you start over. Here, you build it with us, own it forever, and your team learns the skill set that compounds for years. And if $3,997 isn't the right timing, start with the payment plan at $1,399 per month.
This program was built around that objection. Self-paced modules. 3 to 4 hours of work per week, maximum. You consume the training on your schedule. The implementation support is time-bound (5 weeks) but the pace is yours. And you're already posting on Instagram—we're not adding a new channel, we're adding a conversion layer to what you're already doing.
Almost everyone who says this tried one thing: a single automated reply to people who commented on a post. That's not a funnel—that's a notification with a link. What we build is a multi-step, conversion-optimized sequence with qualification logic, follow-up flows, email list integration, and data tracking. The difference in performance isn't incremental—it's categorical. And you're not guessing. You're following a system backed by 400 million messages and $97M in client revenue, with our elite tech team ensuring every element is installed correctly.
We've worked with clients across 30 countries in virtually every online business category—coaches, course creators, membership programs, digital products. DM funnels work because they automate conversations on Instagram, and Instagram is global. As long as you have an audience on Instagram and something to sell, this system works.
Most Instagram programs teach content strategy. Posting frameworks. Maybe some repurposing tactics. This program installs automation infrastructure—the layer beneath your content that captures, converts, and follows up automatically. Think of it this way: most Instagram programs teach you to drive better. We build you a highway.
Lifetime access to all training and future updates. The 5-week window is specifically for the tech support. After Week 5, you have a fully installed system running without ongoing support needed. You own the funnels, you own the knowledge, and you have a 90-day growth roadmap to follow.
Yes. Same team. 3 to 5 years trained in our proprietary frameworks. Active practitioners, not junior support staff. They deliver support via custom Loom videos or—when needed—direct account access. They can literally go into your account and implement for you.
If you go through all 5 modules, activate both funnels on your Instagram, and don't make your investment back within 60 days—we'll refund every penny. No runaround. No small print.
The only condition: show us you did the work.
If you implement in good faith and don't get your money back from the program within 60 days, we don't deserve to keep it. That's how confident we are in this system.
This is the program the biggest names in your industry are already using—including the ones you're already buying from. Jenna Kutcher. Amy Porterfield. Dean Graziosi. Russell Brunson. Mindvalley. bossbabe. Ezra Firestone. They built systems. Now you can access the same system—with the same team—for a fraction of what they pay.
The Decision
Be on the right side of that. The same DM funnel system behind $97M+ in client revenue—done with you, in 5 weeks, with the same elite team serving $180K/year accounts.
$3,997 one-time · Saves $294 vs. payment plan · +$5,000 in PIF-exclusive bonuses · Start today
Or enroll on the payment plan:
$4,197 total · Same 60-day guarantee applies
P.S. The coaches and creators winning on Instagram right now are not outworking you on content. They're outbuilding you on systems. The DM funnel system behind $97M+ in client revenue—including Jenna Kutcher's $2M campaign—is now available as a done-with-you installation, backed by the same elite tech team serving $180,000/year accounts. And if you pay in full, you save $294 and unlock $5,000 in exclusive bonuses that aren't available on the payment plan. Enroll now →
P.P.S. Still here? The simplest version: you're already posting. You already have an audience. You already have an offer. You're missing the system that connects all three. We install it in 5 weeks. You own it forever. And if it doesn't make you your money back in 60 days, you get a full refund. Get instant access →